Our Story

We founded Primrose Bakery in October 2004 having started out baking for children's parties, but quickly noticed how well the cupcakes went down with adults! We also couldn't understand why things you could find in America, France and Australia were much harder to find in England.

Now eight years on we have two shops - one in Primrose Hill and one in Covent Garden, plus two cookbooks (a third on its way) and an App. At times we can't believe that something we started at home has grown so much. It gives us a huge sense of satisfaction to see people queuing out into the street on a Saturday afternoon, waiting to buy our cakes - there is no better feeling than this, to see that people really do want to buy and eat what we have made.

We have tried to keep it to simple old fashioned cooking, using good quality, seasonal and well sourced ingredients, as one might use at home when baking for your own children, friends and family.

We hope you enjoy our cakes!

Martha Swift and Lisa Thomas